nike air max thea sale
Evidence is growing, many domestic enterprises in order to gain orders, knowing that losing teeth next, attempted to market-for-profits. What I do not know, this strategy is itself an error.Lack of branWith a population of 1.3 billion, China is in the eyes of many TT. After nike air max 95 sale all, the consumer market of 1.3 billion people can not be anyone to Xiao Yu, same is true for the footwear industryBut exist it does not mean is to haveSpecifically, China has entered the period of market consolidation. As a labor-intensive traditional industries and private enterprises accounted for the vast majority of Chinese footwear producers, oversupply led in the early period of a super profits, attracted many investors flocked into the city in an attempt to share. A few years of development, will form the shoe-making enterprises across the country over more than 20,000 employees reached more than 4 million people, producing shoes size 16 billion.
Behind one set of data is, that no one in the world can be called a sound brand, more ironic is currently active in the high-end brands are all foreign brands, shoes, ChinaIt is true that China's vast market not only attract the attention of the nation's capital, foreign capital is also coveted, they continue to organize to collect market information, to Chinese liking and foot designs. Its doors began to open, and they packed the advanced management experience, strong capital, good reputation and excellent technology in China. The strength of the economy of the United States is the first country to cross this step, they nike air max thea sale created a series of market mythology, Nike (Nike), Adidas (adidas) ... ... World-renowned brand name has appeared in China, and quickly occupy the high end of the market.
It has been said that success of Nike and Adidas because of their promotional strategies, and list several times to spend enough to invite celebrity endorsements of advertising support. But in the eyes of Nike and Adidas, advertising is just a propaganda way is to uphold the brand's tool rather than a way to create brand. Domestic brand new baby Dragon had splashed out to invite Lady Gaga's Aaron Kwok as a brand Ambassador. With Kuo's extreme popularity, surging sales of baby Dragon, once so that operators laugh my mouth cannot close. But two months later a lot of consumer response, shoes are bought back at a time when wearing it soon broke down, people were dissatisfied, it was also joked: "the baby Dragon is indeed a baby insect. "Its sales plummeted.Most of China's shoe making reluctant investment on research and development of human, material and financial resources. Ultimately fall a reality is that Chinese footwear more than 10 billion pairs, 60% per cent of total world footwear, where 85% is the Middle, and most upscale footwear are imported from abroadForced out of awakening"Big small brand, we fall; small industry brands, will prosper.
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