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2003 winter, more than 20 over Wenzhou enterprise of shoes class products in Italy Rome was burning; on September 17, 2004 early this morning, China shoes and in Spain was burning, a container and a warehouse in loaded full of is in local sales of China shoes was burning a empty, caused has about 8 million Yuan Yuan of economic loss nike air max 1 sale  ; 2005, Russia time March 12 night at 11 o'clock more, large "Russia Moscow tax sector combat economic crime of police", Came suddenly from the Moscow city 14 kilometres of sadawote flower market, leaving China's shoe store in sadawote bird market container warehouse more than 82 million Yuan worth of shoes, of which more than 60 million worth of shoes in Wenzhou, involving 22 enterprises in 2006 EU shoe trade barrier to China ... ...In fact, in recent years several footwear production base in China, especially in Wenzhou, exports are subject to varying degrees of resistance, for all sorts of contingencies, so producers had suffered huge losses, badly beaten, the foreign trade of China's shoes.

This is just a beginning of the internationalization of Chinese shoe industry test. With the accelerated process of global economic integration, and other developing countries are expected to join the footwear manufacturing industry in the world, such as Brazil. Brazil Government formulated the "from cows to boot" industry chain development programme with the intention of starting from the source, improving the quality of shoes, improving Brazil leather shoes design, and take the initiative to create their own brands. As second only to China and India III shoe-producing country in the world, Brazil with an annual output of various types of shoes of about 650 million pairs, 30% of them are exported. While the United States as Brazil's neighbor, attracts Brazil shoes 70% per cent of exports. Brazil has become in the United States market for most competitive opponent.

One time, China fared worse. A series of combat, were poorly prepared by many domestic producers by surprise, cheap nike air max 90 sale  sales strategy aimed to stabilize the shoes have taken the existing market share. The AO group said Wang Zhentao, aokang received overseas orders for a large enterprise, they raised the price per double $ 3.2. They estimated that the deficit! And gave such an order, not expecting domestic enterprises take the orders, and priced at 2.9 per paiIn fact, the met is more than a special case of Acorn. Data show that in 2006 China shoes exported 7.8 billion, amounting to $ 21.8 billion, with an average price just over $ 2.8. Among them, exports United States more than 2 billion pairs of shoes, the amount of US $ 7.6 billion, accounting for 34.9% of the total national footwear exportsExport United States shoe is dominated by middle and low, average unit price less than Italy shoes one-third. First half of this year, China exported 4.4 billion, the amount of 12 billion dollars, the average price declined slightly.

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